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I was on vacation last week in Mexico. The beautiful blue ocean reminded me of one of the most useful business books I have ever read, Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne. The main premise of the book is that most businesses find themselves competing in “red oceans”, markets in which companies and their offerings are very similar and

profitable growth is all but impossible. Companies compete by offering more  and better and are often forced to charge less. Sound familiar? A big part of this problem is that there are more products and companies chasing fewer customers. Supply is greater than demand. The bad news is this is not going to change; the good news is that the book offers strategies and perspectives that allow us to think about our businesses and customers in different ways and allows us to create “blue oceans” in which we don’t compete but make the competition irrelevant.

http://www.controltrends.org/2009/11/blue-ocean-strategy-and-the-hvac-business/

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