Apr
23
Blue Ocean Strategy and the HVAC Business
Filed Under (Marketing) by admin on 23-04-2010
Tagged Under : Blue Ocean, Blue Ocean Strategy, HVAC Business, Ocean Strategy
Blue Ocean Strategy and the HVAC Business
I was on vacation last week in Mexico. The beautiful blue ocean reminded me of one of the most useful business books I have ever read, Blue Ocean Strategy, written by W. Chan Kim and Renee Mauborgne. The main premise of the book is that most businesses find themselves competing in “red oceans”, markets in which companies and their offerings are very similar and
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